Rome’s Ancient Recipe, Revived.
Meet the star of our selection: Di Marco’s Original Pinsa Romana. Inspired by ancient Roman flatbreads, this unique hand-stretched crust has taken Italy—and the world—by storm.
Modern Pinsa Romana was perfected in 2001 by Corrado Di Marco, an Italian visionary who merged traditional baking techniques with innovation. The name “Pinsa” comes from the Latin word pinsere, meaning “to stretch or crush the dough”, a nod to the time-honored method of hand-pressing the dough.
Certified as Originale Pinsa Romana in Italy, Di Marco’s Pinsa offers a light, crispy, and highly digestible crust, bringing an authentic taste of Rome’s culinary heritage to the UAE and GCC.
Heritage & Craftsmanship
Di Marco’s Pinsa Romana is the result of generations of Italian baking know-how. Corrado Di Marco developed this recipe using an “inverted biga” natural starter passed down from his grandfather (a baker in Rome during the early 20th century) combined with a secret blend of flours. This proprietary flour mix includes premium wheat flour, rice flour, soy flour, and dried sourdough starter, creating a dough unlike any traditional pizza. Each Pinsa base is crafted with meticulous care: the dough is cold-fermented for at least 24 hours – and up to 72 hours – allowing natural enzymes to develop flavor and break down glutens for maximum digestibility. The result is a beautifully light and airy crust that carries a delightful aroma and crunch with every bite. From the selection of grains to the slow leavening, every step honors Italian artisanal techniques, ensuring you get a product steeped in authenticity and quality.
Unique Ingredients & Health Benefits
What sets Pinsa Romana apart is its dedication to quality ingredients and the health benefits that follow. The dough’s unique blend of wheat, rice, and soy flours (with natural mother yeast) means Pinsa has a lower gluten content than typical pizza dough, making it much easier to digest. In fact, thanks to the high hydration (around 80% water in the dough) and long fermentation, Pinsa Romana crusts are famously light on the stomach. Diners can enjoy a generous portion without the heavy, bloated feeling that often comes after eating traditional pizza – pinsa leaves you satisfied but comfortable. Additionally, Pinsa tends to be lower in calories and fats compared to regular pizza, because the recipe uses no added sugars, very little oil, and quality flours and toppings. It’s a guilt-free indulgence: you get all the flavor and crispiness of a pizza, with none of the excess grease. Whether you’re health-conscious or just appreciate a better-for-you option, Pinsa delivers a nutritious edge without compromising on taste.
Why Food Lovers Crave It
For food enthusiasts, Pinsa Romana offers a new world of culinary delight. Its texture is uniquely crispy outside and cloud-like inside, giving a satisfying bite that pairs perfectly with gourmet toppings. Because of the fermented dough’s rich flavor, even a simple Margherita pinsa (with tomato, mozzarella, and basil) can taste extraordinary. Food lovers in the UAE and GCC have been eagerly embracing Pinsa as a trendy, must-try dish that brings a piece of Rome to their local dining scene. It’s extremely digestible and light, so you can savor an extra slice or indulge in creative toppings without feeling weighed down. From classic Italian combinations to local fusion toppings, Pinsa is the canvas for delicious creativity. Instagram-worthy and palate-pleasing, Pinsa Romana is more than food – it’s a culinary experience that tells a story with each bite.
A Chef’s Dream – Preferred by Professionals
Pinsa Romana isn’t just loved by diners; it has quickly become a favorite of chefs and restaurateurs. Here’s why Di Marco’s Pinsa is a game-changer for food service professionals in the region:
Puccia – The Artisanal Bread from Puglia
Di Marco expands its Italian dough offerings with Puccia, a traditional bread from Southern Italy’s Puglia region. Originally baked in wood-fired ovens, Puccia is known for its round, soft yet crispy structure, making it the perfect base for gourmet sandwiches.
Di Marco’s modern take on Puccia preserves its rustic charm while enhancing its texture for easier slicing and stuffing. Whether used for street food, casual dining, or upscale panini creations, Puccia is a versatile choice that brings authentic Italian tradition to any menu.
Puccia & Sorriso – New Additions to the Di Marco Family
Sorriso – The Perfectly Shaped Pocket Bread
Designed for ease and innovation, Sorriso (which means "smile" in Italian) is a unique, light and airy bread pocket, pre-cut for effortless filling. With its soft interior and delicate crust, it’s an ideal solution for quick-service concepts, restaurants, and premium catering.
Sorriso is crafted for convenience while maintaining Di Marco’s commitment to high-quality ingredients and authentic Italian baking techniques. Whether served as a modern sandwich, an aperitivo bite, or a gourmet snack, Sorriso guarantees flavor, practicality, and style in every bite.
Sapori Lab is proud to be the exclusive agent bringing Di Marco’s Originale Pinsa Romana to the UAE and GCC. Whether you run a high-end Italian restaurant, a trendy cafe, or a luxury hotel kitchen, we’ll supply you with the finest pinsa bases and support you in making this Italian sensation a success on your menu.
Join the pinsa movement and delight your patrons with a dish that’s rich in tradition, yet refreshingly new.
Explore More About Di Marco
If you’d like to learn more about Di Marco’s full range of products and the history behind their decades of Italian baking tradition, visit dimarco.it to explore their story, philosophy, and professional product lines. For retail offerings, recipes, and tips on how to best enjoy Pinsa at home, check out pinsadimarco.com.